Georgia, The Whole Day Through

World cup activation

I was tasked to design and art direct an activation campaign to promote Georgia tourism to the attendees attending the World Cup in Atlanta at the Georgia World Congress center.

Tools

• Photoshop

• Illustrator

• InDesign

• After Effects

Problem

The Georgia Department of Economic Development wanted to create an inviting and engaging space to encourage attendees from the World Cup festivities to come and learn more about what Georgia has to offer.

Solution

Working with the marketing team, we came up with a cohesive space design that both educated and engaged attendees as well as designing ads promoting the activation around high-traffic areas around Atlanta.